Until you have a name, you don’t have a brand.
The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles.
Best-practice tactics and advice from the world of professional naming
In Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service, you’ll learn:
What makes a good (and bad) name
The step-by-step process professional namers use
How to generate hundreds of name ideas
The secrets of whittling the list down to a finalist
The most complete and detailed book about naming your brand
Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.
Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Editorial reviews of Brand Naming
⭐️⭐️⭐️⭐️⭐️
“If he wrote this book to get new clients, I’m not sure he succeeded because we’re all going to be much better brand namers now. ... Meyerson does a masterful job of sharing his knowledge, personal stories, trends, and brand name origin stories in a way that informs and educates...”
"A 162-page guide to just about everything a namer needs to know to get started and build a practice."
—Nancy Friedman, Fritinancy
"Brand naming expert Rob Meyerson shares a process that balances creativity with discipline."
—Andrew Everett, The Key Point
Advance praise for Rob Meyerson’s Brand Naming
“A brand name is the number-one touchpoint a product or company will ever own. And now, thanks to the generous clarity of Rob Meyerson, there’s a book about it. Get this onto your shelf.”
—Marty Neumeier
Director of CEO Branding, Liquid Agency
Author of The Brand Gap, Zag, and Scramble
“This is the bible for brand namers. Brand Naming is the resource that all branding professionals need to have at their fingertips. Armed with the rigorous process, illuminating examples, and thorough list of resources in this book, you will be able to create a valuable brand name with confidence.”
—Denise Lee Yohn
Brand Leadership Expert
Author, What Great Brands Do
“This book is breathtakingly complete in its coverage of naming. It’s also entertaining—full of fun naming anecdotes. A brand name can dramatically affect the success of a new brand and can enable or constrain future strategies. You need to read this book to get your brand name right.”
—David Aaker
Vice-Chair, Prophet
Author, Aaker on Branding
“Rob Meyerson has written a must-read: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service, which is the most complete and detailed book about naming. Read this book and you will be learning from one of the best.”
—Martin Lindstrom
Founder and Chairman of Lindstrom Company
Author, Brand Sense and Buyology
“Naming is one of the most critical steps in building a winning brand, and it’s hands down the most challenging. This book provides an incredibly thoughtful, thorough, and actionable resource, with invaluable guidance on what matters most when choosing a name, and what doesn’t matter at all. It’s a must read for agencies and entrepreneurs alike!”
—Emily Heyward
Co-founder, Red Antler
Author, Obsessed
“Naming is a beast, and this book slays.
My brand strategy book collection was missing this key resource. Set next to Aaker on brand architecture and Neumeier on brand positioning, Meyerson delivers the keystone guide to brand naming. This permanent desk resource is perfect for the entrepreneur or the brand classroom. Don’t name anything without it.”